Accepted decisionLeacam GTMPrepared for MarkUpdated 2026-05-12

Leacam Agentic GTM Pilot

A locked tooling decision for the first property-management GTM pilot: use Gojiberry for intent-led LinkedIn outreach from Mark’s personal account, and Buffer for approved posting from Mark and the Leacam company page.

Outreach Layer

Gojiberry pilot

ICP-led intent signals, lead discovery/enrichment, personalised LinkedIn campaigns and reply reporting.

Mark personal accountRisk approval needed

Posting Layer

Buffer scheduler

Approved content scheduling for Mark’s personal profile and the Leacam company page.

Content cadenceCompany credibility

Governance

Approval first

Fred drafts, queues, monitors and reports. Jack/Mark/Alison approve before external action.

No autonomous sending

The locked operating loop

1. Define ICPIrish property-management and lettings firms; owner/MD/ops buyer roles.

2. Configure signalsHiring, growth, posts, events, M365/admin/compliance, engagement.

3. Find + enrichGojiberry identifies leads; Fred/Jack OS verifies and stores source context.

4. Draft sequenceSignal-specific LinkedIn message and follow-up angles.

5. ApproveJack/Mark/Alison approve target batch, sequence and risk boundary.

6. ExecuteGojiberry runs approved Mark-led outreach; Buffer publishes approved posts.

7. DashboardReplies, positive replies, meetings, posts, engagement and learnings.

Tool roles

Tool	Primary job	Boundary
Gojiberry.ai	Intent-led prospecting and LinkedIn outreach from Mark’s personal account.	Use only after Mark/Alison approve purchase, access and LinkedIn automation risk.
Buffer	Schedule approved LinkedIn posts from Mark and Leacam company page.	No post goes live without approved copy and cadence.
Jack OS CRM	Source of truth for accounts, contacts, signals, drafts, approvals and outcomes.	Local/inspectable first; external CRM later if needed.
Fred/OpenClaw	Research, scoring, drafting, dashboarding and weekly learnings.	No external comms or purchases without approval.

Personal vs company account

Direct outbound should mainly come from Mark.
Founder-led outreach is warmer, more credible and more natural than company-page cold messaging.

Leacam company page role

Credibility and proof.
Thought leadership around property-management admin, AI and Microsoft 365.
Engagement and retargetable audience-building.
Content that supports Mark’s direct conversations.

20-account pilot plan

Select 20 accounts from the top-50 property-management list.
Approve ICP and exclusion rules.
Approve intent signals and scoring criteria.
Approve one Mark-led LinkedIn sequence and follow-up pattern.
Approve 2–3 supporting LinkedIn posts for Mark + Leacam.
Run with strict volume caps.
Review after 2 weeks or 20 accounts.

Success metrics

Leads found and enriched.
Connection accept rate.
Reply rate.
Positive replies.
Meetings booked.
Post engagement.
Time saved.
Any account-risk warnings.

Approval gates

Required before action: tool purchase, account connection, LinkedIn automation risk acceptance, target cohort, sequence content, content calendar, external posting, external messaging and shared CRM writes.